Writing Samples

Whether it be long-form editorial where ideas can be nutted out, media releases, copy for social channels, website copy, eDM’s, punchy headlines or sales or marketing collateral – words will always excite me. Here are a couple of PR stories/content generated for a variety of clients along with a few thought pieces I’ve authored.

Frost rebrands as Frost*collective
Dreu Harrison talks business transformation
Packaging’s shift from lovely images to lovely experiences
SmartFreight puts customers first to achieve the last mile smile
Craft your brand to drive business success
Why only customer-centric companies have profitable retail brands
Avoiding brand babble
Checklist to harness the strategic power of digital marketing
Making the property magic happen 
Watermark Creative celebrates 26 years

Over time, with the bedding down of communications in digital, so too has my skillset. Today I challenge clients to address the strength of their brand’s digital presence alongside their communications objectives. From there we decide if a full digital marketing audit is necessary, a process that often digs up the hard business questions that if answered can motivate growth, inspire business creativity and resolve long forgotten brand challenges.

Also check out the Editorial page for some of my favourite long-form feature pieces.

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