Colman Rasic appoints digital head

AdNews|25 March 2010|Heather Jennings

SYDNEY: Colman Rasic has appointed Rob Reng as its head of digital following Nick Lee’s departure to the UK.

Reng, who was previously senior project leader at Fairfax Media, will start work at the agency on Monday (29 March).

In February, Colman Rasic Carrasco co-founder Rebecca Carrasco left the agency, with chief executive officer Ben Colman and executive creative director Dejan Rasic remaining at the helm.

http://www.adnews.com.au/adnews-news/colman-rasic-appoints-digital-head

IAG TO REVIEW CREATIVE

AdNews|26 March 2010|Prue Corlette

SYDNEY: Insurance Australia Group (IAG) is set to review the creative arrangements for its retail insurance providers, NRMA, SGIO and SAIC, less than a year after consolidating the account with STW agency Human,AdNews magazine revealed.

The Sydney-based Human has handled creative for all brands in the NRMA Insurance group since July 2009 when NRMA dropped Brisbane-based Junior from its Queensland ad duties.

Human spearheaded NRMA’s repositioning in 2008 when the company dropped its iconic “Help” tagline after more than 20 years. The launch of “Unworry” was an attempt to move away from the fear-led marketing that dominates the insurance sector.

http://www.adnews.com.au/adnews-news/iag-to-review-creative

DIESEL DOUBLES AD SPEND

AdNews|25 March 2010|Assia Benmedjdoub

SYDNEY: Diesel Australia has doubled its advertising budget in a bid to strengthen consumer spending under its new retail pricing strategy.

The Italian denim brand has doubled its local advertising spend for the calendar year and commissioned a separate public relations agency to handle its footwear, bags, accessories and underwear accounts.