Google graph showing key word search using ‘brand’ & ‘design’ in the US over the last 30 days.

Google is the most used search engine on the web, so referring to Google Trends is an interesting exercise to gauge interest in your business, regardless of industry. As Dezomo is a brand and design related Blog, it was interesting to see Google’s search results for the key words –  ‘brand’ and ‘design’. US results are above.

Searches for Australia, the United Kingdom and the United States all reflect surprisingly less searches using the word ‘brand’ than they do using the word ‘design’. And possibly even more surprising is that the US graph reflects less internet searches using the word ‘design’ than both the UK and Australia.

Google graph for ‘design’ & ‘brand’ as keywords in the UK.

Google graph showing key word search using ‘brand’ & ‘design’ in Australia over the last 30 days.

Questions worth asking are – (1) What is the correlation for design buyers between brand and design? (2) What and how effectively are design companies and agencies which offer design services doing to communicate the role of design to clients? and (3) What is the graphic design and corporate communications sector doing to remain relevant to clients and are these business strategies working?