Consumers are brand curators in this integrated, experiential, social screen age. What are the questions brand owners need to be asking, and to whom?

The sheer number and complexity of meanings assigned to the word ‘brand’ is a modern marketing dilemma. Add to this consumer expectation of the role we expect brands to play in our lives, and how we want them to behave, and you’ll hear dissension in the ranks.

(more…)