B2B social media content marketing offers so many perspectives if just a little thought is invested. Our strategy for Twitter at Hoyne was to show a breadth of knowledge and interests. We researched industry news, actively instigated thought leadership conversations, demonstrated our ability to connect to communities, celebrated case-studies and acknowledged individual achievements. All this within the space of a week. All businesses can drive this with the right team, resources and tools. Be sure to remain mindful of messaging across your channel mix to keep things focused.
Real leaders collaborate
It’s the businesses that can assess their culture’s health that have a tendency to produce the best work. It’s the teams, lead by values driven leaders where ego has no part to play, that are the happiest and most productive. Collaborative management, consumer focused products and services, marketing communications which target dialogue and engagement as central to achieving objectives, satisfied and inspired employees – today these form the blue print for business success. Interesting that whichever way you look at it, it all starts internally.
“My definition of a dickhead is a person whose ambition for themselves or their own career is greater than their ambition for the project or team.” Rhys Newman and Luke Johnson, No Dickheads! A Guide to Building Happy, Healthy and Creative Teams.
Making the magic happen: the complexities of property branding
Nick Sammut, Managing Director, Toast Creative uncovers the complex process of selling the dream.
The property development market is thriving, and as it incrementally changes the face of every Australian city, it’s inevitable that we consider its implications. The current pace of the sector has triggered our personal enquiries about how we want to live and why, while also radically transforming communities culturally, socially and commercially. Understanding these shifts in perceptions and knowing how to tap into the needs and expectations of a specific market are key to our role as a creative agency working in property branding.
Public relations professionals should listen to Fairfax
I came across this in my inbox today. A subscriber value-add from Fairfax. Quite nice. Raw and passionate. Believable. Senior journos explaining the meaning behind their craft, what drives them and its importance to contributing to social good. Journalism must be independent. It’s Fairfax’s mantra – ‘Independent. Always.’
Few professions can offer the same amount of integrity and purpose. But if you’re a communications person, as I am, and work in public relations dealing with the media, listen to their words closely.
Unless you are approaching your media relations with the same energy and intent to impart knowledge and information that is useful, relevant or interesting – I’d have to agree, you’re treading dangerous waters if you want to catch a serious journalist’s attention.
“For every one journalist there’s probably about a dozen PR people who are trying to hide the truth, says Adele Ferguson.
Don’t be one of them, I say.
Craft your brand to drive business success
Consumers are brand curators in this integrated, experiential, social screen age. What are the questions brand owners need to be asking, and to whom?
The sheer number and complexity of meanings assigned to the word ‘brand’ is a modern marketing dilemma. Add to this consumer expectation of the role we expect brands to play in our lives, and how we want them to behave, and you’ll hear dissension in the ranks.
Helpful communications questions
Most communications problems tend to be complex.The following probing questions may help you to generate even greater ideas for your next communications task. Perhaps you’ve devised a system already, but you can never ask too many questions, right? Click on the following link to view – Communications questions