design thinking

Real leaders collaborate

It’s the businesses that can assess their culture’s health that have a tendency to produce the best work. It’s the teams, lead by values driven leaders where ego has no part to play, that are the happiest and most productive. Collaborative management, consumer focused products and services, marketing communications which target dialogue and engagement as central to achieving objectives, satisfied and inspired employees – today these form the blue print for business success. Interesting that whichever way you look at it, it all starts internally.

“My definition of a dickhead is a person whose ambition for themselves or their own career is greater than their ambition for the project or team.” Rhys Newman and Luke Johnson, No Dickheads! A Guide to Building Happy, Healthy and Creative Teams.

Creative businesses, perhaps unsurprisingly, are great at sharing their thoughts and guidelines on the subject. The common idea celebrates the empathic, accountable and thinking individual which itself acknowledges how we thrive personally and professionally, and the connection between the two.

In their sharing of how they’ve made their workplaces happy, healthy and creative, Rhys Newman, (ex Director of Advanced Design, Nokia and VP/Head of Design, HERE – a Nokia Company) and design researcher and internal communications specialist Luke Johnson (ex Internal Communications Strategist at NASA’s Jet Propulsion Laboratory and Principal Design Researcher, HERE) – talk through every facet of a studio laying bare the power of simple gestures – “good morning”, “goodbye” – the importance of food to bring people together, the lives we lead outside of work with family, hobbies and pets, the wonder of language and story telling .

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Follow this link for a relieving and validating exhale – A guide to building happy, healthy and creative teams.

Brooklyn based digital agency Big Spaceship is equally as culturally aware. They’ve shared their philosophy on Slideshare – read Our Manual. Big Spaceship also makes for a great case study in a recent interview by Lindsay Rothfeld on Mashable which looks at people, physical space and human interactions.

Let’s hope this thinking becomes the mainstream with “No Dickheads!” 2015’s professional development mantra.

Design’s natural order

Chantal Omodiagbe investigates the value of design’s non-intentional outcomes, challenging conventional practice and embracing creativity’s natural order.

By definition commercial design is a considered process where ideas are constructed then visualised by combining both creative and intellectual thinking. Design is necessarily intentional.  It is most usually steered by project briefs, driven by business goals, and ultimately tested against client objectives. But could design be ‘non-intentional’ and what kind of design might result from such a practice?

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