It’s the businesses that can assess their culture’s health that have a tendency to produce the best work. It’s the teams, lead by values driven leaders where ego has no part to play, that are the happiest and most productive. Collaborative management, consumer focused products and services, marketing communications which target dialogue and engagement as central to achieving objectives, satisfied and inspired employees – today these form the blue print for business success. Interesting that whichever way you look at it, it all starts internally.
“My definition of a dickhead is a person whose ambition for themselves or their own career is greater than their ambition for the project or team.” Rhys Newman and Luke Johnson, No Dickheads! A Guide to Building Happy, Healthy and Creative Teams.
Australia has some bright sparks in the brand and design industry, but who’d know it outside of its network? As a marketing discipline that is responsible for the creation, development, evolution and management of brands, it is curious why design and branding in this country still exists as a mystery to those who are not directly involved.
My prompt for this article comes from online searches (including key industry media) that consistently fail to show much content with a brand and design focus to attract readers in the business, brand management or marketing sectors. The point here is that design and business are intrinsically linked yet there is a clear disconnect between the two. Why? (more…)