Australia has some bright sparks in the brand and design industry, but who’d know it outside of its network? As a marketing discipline that is responsible for the creation, development, evolution and management of brands, it is curious why design and branding in this country still exists as a mystery to those who are not directly involved.
My prompt for this article comes from online searches (including key industry media) that consistently fail to show much content with a brand and design focus to attract readers in the business, brand management or marketing sectors. The point here is that design and business are intrinsically linked yet there is a clear disconnect between the two. Why? (more…)
Australia is about to become the first country in the world to ban tobacco companies from branding their products. As of July 1, 2012, no brand images or colors will be permitted in cigarette packaging design. Additionally, there are to be restrictions introduced online plus a 25 percent hike in excise tax bringing a pack of smokes to about $A16.70 or $US15.40.
In Australia where tobacco advertising is outlawed, the government described cigarette packaging as, “one of the last remaining frontiers for cigarette advertising.” And so it looks like Prime Minister, Kevin Rudd is about to take the big boys down. Only brand and product names will be allowed using a standard color, position, font and size making cigarette packs look similar to a prescription medication.