PR

Public relations professionals should listen to Fairfax

I came across this in my inbox today. A subscriber value-add from Fairfax. Quite nice. Raw and passionate. Believable. Senior journos explaining the meaning behind their craft, what drives them and its importance to contributing to social good. Journalism must be independent. It’s Fairfax’s mantra – ‘Independent. Always.’

Few professions can offer the same amount of integrity and purpose.  But if you’re a communications person, as I am, and work in public relations dealing with the media, listen to their words closely.

Unless you are approaching your media relations with the same energy and intent to impart knowledge and information that is useful, relevant or interesting – I’d have to agree, you’re treading dangerous waters if you want to catch a serious journalist’s attention.

“For every one journalist there’s probably about a dozen PR people who are trying to hide the truth, says Adele Ferguson.

Don’t be one of them, I say.

 

 

Australian brand and design companies suffer from media invisibility.

Australia has some bright sparks in the brand and design industry, but who’d know it outside of its network?  As a marketing discipline that is responsible for the creation, development, evolution and management of brands, it is curious why design and branding in this country still exists as a mystery to those who are not directly involved.

My prompt for this article comes from online searches (including key industry media) that consistently fail to show much content with a brand and design focus to attract readers in the business, brand management or marketing sectors. The point here is that design and business are intrinsically linked yet there is a clear disconnect between the two. Why? (more…)