B2B social media content marketing offers so many perspectives if just a little thought is invested. Our strategy for Twitter at Hoyne was to show a breadth of knowledge and interests. We researched industry news, actively instigated thought leadership conversations, demonstrated our ability to connect to communities, celebrated case-studies and acknowledged individual achievements. All this within the space of a week. All businesses can drive this with the right team, resources and tools. Be sure to remain mindful of messaging across your channel mix to keep things focused.
DIALOGUE = CONVERSATION = INTEREST = MORE CONVERSATION = IDEAS = POSSIBILITIES = LEADS = BUSINESS = RECOMMENDATIONS = EXTENDED NETWORK = CONVERSATION ….
Social and digital are the most critiqued channels in the mix. If we strip them right back, the intent is clear. We simply have a fail-proof conversation starter that also happens to be the most far-reaching regardless of the product or service you offer. Social facilitates integration and provides perspectives you never thought you’d consider; it educates and informs. How you engage is your choice, as an individual – as a consumer. The beauty of social is its unique ability to seemingly tie everything together. Just don’t over-think it. There are many examples. Here is a recent beauty.
Facebook’s Like button is a curious brand metric that most of us take as read. But what does it really mean and to whom? A report conducted by social media specialists, Lithium and the Chief Marketing Officer Council, in the US, surveyed 1,300 consumers and 132 senior marketers to find out. The report, posted on http://www.allfacebook.com – the Unofficial Facebook Resource, makes statistically clear that both marketers and consumers have different understandings of the “Like” function. As an aside it is possible that initially Facebook may have undervalued the strength that the “Likes” function is proving to offer brands, and it is being made increasingly clear by on-line media that marketers will be left behind if they don’t start using this data strategically.