You’re not you when you’re hungry

You’re not you when you’re hungry.

The 2014 launch of the latest instalment of Snickers’ long running ‘You’re Not You When You’re Hungry’ campaign, received much attention on social media, but possibly not for the right reasons. Interestingly, and perhaps unsurprisingly in 2019 that campaign is nowhere to be seen online, even on industry titles. A difficult but necessary lesson learned.

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