strategic branding

A retrospective: Landini shines in 2003 Australian Creative Showcase

It was too much of a temptation to let this one pass by. When writing for Australian Creative all those years ago, there was something quite special about seeing work in print. Admittedly, eyes still widen in glee when seen on my Mac.

Wasn’t expecting this story to pop up in a search, so sharing here. Landini Associates are a great agency that continue to do beautiful work and have thrived without excessive marketing and promotion. 15 years on the work profiled in this 2003 April/May edition of Australian Creative still looks innovative and fresh.


Leadership and authenticity in a social world

The debate in business circles as to whether senior management should actively use Twitter as a business tool resurfaces consistently and has been the subject of many marketing studies along with its digital cousins. Application of the insights that these studies offer to brands, brand management teams (and to all businesses that understand the power of branding), will most usually be managed in consultation with a communications professional. (more…)

You’re not you when you’re hungry.

The 26/3/14 launch of the latest instalment of Snickers’ long running ‘You’re Not You When You’re Hungry’ campaign, received much attention on social media, but possibly not for the right reasons.