social media

Shazam misses World Cup craze

Shazam and the World Cup? What’s going on? Where are you? You came out at the Super Bowl with your most successful campaign yet with a live performance from Bruno Mars, and you’ve been appearing onĀ US TV screens for almost two years. The world’s biggest sporting event launches and you’re almost invisible? (more…)

Leadership and authenticity in a social world

The debate in business circles as to whether senior management should actively use Twitter as a business tool resurfaces consistently and has been the subject of many marketing studies along with its digital cousins. Application of the insights that these studies offer to brands, brand management teams (and to all businesses that understand the power of branding), will most usually be managed in consultation with a communications professional. (more…)