CEOs

Leadership and authenticity in a social world

The debate in business circles as to whether senior management should actively use Twitter as a business tool resurfaces consistently and has been the subject of many marketing studies along with its digital cousins. Application of the insights that these studies offer to brands, brand management teams (and to all businesses that understand the power of branding), will most usually be managed in consultation with a communications professional.

Virtual handshake

Virtual handshake

 

 

 

 

 

 

 

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