Timing is everything whether you’re a marketer or a consumer. Let’s be honest, brands miss out on business just as often as their consumers miss the right deal, but only due to bad timing. Introducing Quickerfeet, a technology that finds consumers and promotes relevant offers when the time’s right and in the right location.
On 15 February 2011, US company Valuevine Inc. launched Valuevine Connect, a location analytics technology for retail chains, restaurants, franchises and multi-location businesses. The technology’s Australian licence will be carried by The Bendalls Group and will be launched some time in June 2011. Available as an iPhone app, the benefit to consumers will lie in having the choice to receive marketing messages that are relevant to them at the right time.
In the US Valuevine’s technology works by pulling together online consumer content posted on review community sites such as Yelp, City Search, Facebook and check-in social media sites Foursquare and Gowalla. It then uses this information to provide marketers with reports showing consumer trends and activity.
Consumers should be celebrating the new-found channel of power that social media has enabled. It’s integration with commerce is one of the most intelligent and useful applications of market information the digital age has seen.
CHANTAL DEZARNAULDS 