UK News

Tiger milks death

Mr. Woods isn’t the only product or cause that has used death in some way to motivate customer response. In pondering the use of a dead man’s voice in a major ad campaign I came across some unrelated and diverse examples in the media where death plays its role. The reality is, in whichever way it’s used, it’s shocking but powerful.

Moxie Sozo is the design and advertising agency responsible for the Haiti Poster Project. The same idea has helped raise money for Hurricane Katrina victims in 2005 and the California fire victims in 2007. Two recent poster additions to the Haiti Poster project from Pentagram’s Harry Pearce and Justus Oehlerand are profiled in the latest issue of Creative Review.

A peculiar story in the British media that ran in February was about Channel 4 TV’s search for a terminally ill patient who would be willing to volunteer to be mummified as part of a documentary. The ads read: ‘We are currently keen to talk to someone who, faced with the knowledge of their own terminal illness and all that it entails, would nonetheless consider undergoing the process of an ancient Egyptian embalming.’ And the surprise bonus is that the chosen candidate may be forever on display in a museum! How cool is that?

And back to Tiger… CBS asked Ad Week’s Barbara Lipford to explain what she thought of the campaign –

Finally, and let no more be said, you gotta love Ad Busters’ graphic spoof depicting Wood’s relationship with Nike.


Jamie Oliver wins Ted Prize

Obama and Jamie Oliver reshape America?

Let’s hope Jamie Oliver’s UK cool can rub off on America’s eating habits. His credentials are remarkable, and he is undisputedly deserving of a TED prize with –

  1. 12 television series in 130 countries
  2. 10 cookbooks translated into 29 languages, almost 24 million copies sold in 56 countries
  3. His School Dinners/Feed Me Better campaign pressured the UK government to invest $1 billion to overhaul school lunches
  4. Founded the Fifteen Foundation, a social enterprise and chef apprenticeship for 18-24 yr olds. Based in London, it has been replicated through franchising in Amsterdam, Cornwall and Melbourne
  5. A new TV series, Jamie Oliver’s Food Revolution USA, is to air on ABC in 2010, bringing Jamie’s unique vision to America

Unfortunately, while Jamie’s focus is where it should be (in halting the obesity epidemic) – we, especially in the US, still calorie count rather than start with the right foods in the first place (fruit and vegetables, or just REAL FOOD). It’s simply a change of food perspective that’s needed.

2011 will see it law in the US to calorie-post. Good on you Obama, but this is such a superficial solution. Dunkin’ Donut, Burger King and the crowded stable of franchised fast food outlets must simply be avoided altogether. Their job is to feed your cravings; it’s the business of obesity. They don’t do healthy eating. Go home and make yourself a meal with real ingredients. And to top it all off people actually believe that calorie counts on these brand websites are meaningful? Newsflash! You can’t lose weight eating french fries and donuts no matter how hard you try.

The Centre for Disease Control and Prevention (CDC) says that the 25% of Americans who are considered obese will rise to 43 %, or 103 million by 2018 costing an anticipated $344 billion per year. Today obesity chews up almost 10 percent of US health care costs annually. This will rise to 21 percent by 2018. The World Health Organisation projects that by 2015 there will be  2.3 billion overweight.

So, what’s this got to do with my brand blog? I’m going to think about that one and add a new post later.

For the full story log on to

Nestlé & Sainsbury’s Easter eggs go green

Packaging News|29 March 2010|Jill Park

MP Jo Swinson has published her annual report into Easter egg packaging, claiming that, in many cases, “the huge boxes contain more air than chocolate”.

This year Sainsbury’s and Nestlé came out on top with the most efficiently packaged egg and the only egg with packaging that is widely recycled, respectively.

Last year Nestlé reduced its Easter egg packaging by 30% and made changes so that 80% of its eggs were packaged with fully-recyclable material.

In 2010, the brand will ensure that 90% of its Easter egg packs are recyclable.

The confectionery giant has introduced new packaging for its Quality Street, Aero and After Eights eggs which now have no plastic fitments and made changes to their “mug” eggs so they are only packaged in cardboard.

“Consumers are tired of excess packaging – they are tired of paying for it and tired of having to dispose of it,” said Swinson.

“Easter eggs are a prime example – in many cases, the huge boxes contain more air than chocolate.”

Swinson highlighted the efforts made by Nestlé, Cadbury, Green & Black’s and Thorntons to reduce their packaging and improve recyclability, but added that Guylian and Lindt were still producing “grossly excessive packaging”.

“The government is clearly failing to enforce the law, which requires packaging to be reduced to the minimum necessary,” she added.

To read Swinson’s full report click here

Huggies gets a redesign

Packaging News|4 March 2010|Simeon Goldstein

Design agency Anthem Worldwide is continuing its packaging work for Kimberly-Clark by revamping its Huggies baby care range for the first time in eight years.

The new look packaging, which will hit shelves in April, features a photograph of a baby and an overhauled logo incorporating a child’s hand print that Anthem said would help attract parents to the product.

The brand name has also been made bigger to help the packs stand out on shelf and the size of the nappies is more prominent on the new packaging.

Caroline Stanley, European marketing manager for Huggies brand communications, said: “In a highly competitive market, it is important to have stand-out and show that we are engaging with our target audience.

“Our extensive research has told us that shoppers find the category garish and confusing and they have responded very well to our fresh, modern look with substantial increase in purchase intent in many places.”

Anthem Worldwide account director Alex Creed said: “The gorgeous, distinctive photography and the simplicity of the pack architecture will connect with mum in a way that has just not been done before.”

Anthem has also worked with Kimberly-Clark on the redesign of the Andrex and Kleenex tissue packs. Click on the brand name to find out more about each redesign.

Neville Brody’s RCA appointment is a bold move by the college

Design Week|25 March 2010|Lynda Relph-Knight|Editor

Neville Brody’s appointment to replace Dan Fern at the Royal College of Art next year is likely to be controversial. Though Brody is renowned for shaping a generation of graphic designers in the 1980s through designs for The Face and Arena magazines and has a strong international following, his work has become less evident in the UK in recent years.